Despite appealing to America’s love affair with bacon and donuts, McDonald’s reported a dip in first-quarter profits Tuesday.
The fast-food giant scored a solid 4.5 percent jump in first-quarter comparable sales in its home market, lifted by special offers including “the Bacon Event” and the “Donut Sticks” launch.
But even with those promotions, the chain saw net income drop to $1.3 billion, down 3.4 percent from the same three-month period of 2018. And revenues dipped 3.6 percent to $5.0 billion, due to the sale of company-owned restaurants to franchise companies.
Other strong markets included France and Britain, boosting results in its international restaurants.
Chief Executive Steve Easterbrook, McDonald’s has focused on improving restaurant cleanliness and service as well as building up ordering via smartphone and through customer delivery on Uber Eats.
“Two years into the Velocity Growth Plan, our sustained performance gives us confidence that our strategy is working, as more customers are experiencing a better McDonald’s every day,” Easterbrook said in a statement.
McDonald’s shares rose 0.7 percent to $198.45 in early trading.
