Coca-Cola has announced plans to launch a coffee-infused drink, Coca-Cola Coffee, by the end of 2019, opening a new front in its push into healthier markets.
“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work,” James Quincey, chief executive told analysts Tuesday (23 April).
The new product, which blends Coke with coffee, will aim to tap into the demand for healthier drinks. It contains less sugar than a Coke of the same size and slightly less caffeine than a normal cup of coffee.
The company also plans to roll out ready-to-drink Costa coffee products in European markets in the coming weeks.
Coca-Cola Co acquired the world’s second largest coffee chain from Britain’s Whitbread for £3.92 billion in August 2018, and closed the deal in January this year.
